Online Marketing Tips Using Social Media Tools

If you haven't heard about social media, it is another form of information dissemination and source of entertainment and is more commonly used as a way to promote certain products, places, events and even people. With these tools now available for use, it is no wonder that there are many online marketing tips in Ireland that use social media as a main strategy in promotion and marketing.

If you want to be effective in online marketing for your site or your business in Ireland, then you might as well read these tips:

Tip 1 - Join social networking sites. These websites like the Facebook, Twitter, MySpace, can help you gain friends and potential people who will buy your products. Moreover, if you are promoting a website, gaining these friends will give you a direct market and a platform to speak to them simultaneously.

Tip 2 - Upload videos on YouTube. If people used to rely on television commercials to inform them what's hot and what's not, then these days, it is all about uploading your own videos through websites like YouTube.

Tip 3 - Blog about anything under the son. A blog or a weblog as it was previously called, is an online journal that is now being used even by business owners who are trying market their ideas. Join the bandwagon now and start blogging.

Social media are great tools for success if you are starting with the basic online marketing tips in Ireland. It is impossible for you to miss this opportunity and succeed online at the same time, so utilize these tools now and make money online.



Article Source: http://EzineArticles.com/4201197
author:Gary John McGeown

Tips for Conversational Marketing

Conversational marketing is a widely discussed topic. A lot has been written about the difference between paid and earned media, but does it mean you now flood social media sites with your content and advertising instead of writing for a newspaper /magazine?You do the same old things on new channels – like creating a mobile app for your website?

Being where your customers are is a great idea, but it is only the first step.

A conversation is all about meaningful exchange of information to satisfy needs and not just about publishing, advertising or watching videos and reading blogs (and posting comments on them).

 A conversation is also what you want to talk to your customer about.

It does not mean you press the play button on a video and turn up the volume. It is also important to help them, discuss a problem or answer a question.

Two way communications is good conversation:

Good blogs are great to read and follow. While we love the comments people post on blogs, we can see that people are trying to involve themselves in a conversation. They are also trying to establish their brand, views and beliefs. If you are successfully able to sell a product to them, you can consider it as a good conversation.

 A meaningful social media conversation has four elements to it:

•  Need
• Information
• Collaboration to match the information and the need
• Collaboration to improve the information

 Defining the right metrics

Counting on links, bounce rate and time spent on a page means you are advertising, not conversing with your audience. While these metrics can help you to improve conversation, they cannot be considered as your final metrics. Some good final metrics are retention, acquisition and spending share of customers. This means that you know your customers from their clicks. You know, and are learning about how to meet their needs better with your products and services. That’s what a conversation gives you. If you cannot explicitly link conversations with actual customer identities (if permitted by law of course), and if you are just publishing, you need to rethink your strategy.

Making a good conversation?

While content is an important component, how you apply it becomes the crucial aspect. Making good money from advertising is not really a corporate model for a business with products other than content (think bank, retailer, services, etc.). What conversations can they start without getting all mushy about it? Think of the needs and information framework above. That’s the place to start. For example, consider visiting a bank’s website. You have to really search for how their product helps to meet your objectives. Most banks don’t even list your objectives. That’s an easy one. We call it a low hanging fruit. There are probably a lot of low hanging fruits out there to satisfy world hunger.

Next steps

It is important to remember the needs and information framework and focus on it. Once the foundation is ready, social media and e-commerce pundits can help you build upon it. But without that solid foundation, you’ll be advertising, not conversing.

Article Source: http://conversation.ezinemark.com/tips-for-conversational-marketing-7d3647b93416.html

How to chose which online business model will work for you

This is the year that you plan to really succeed in your online business. This year you are determined to make it a full time income.  In order to build a successful online business, you need to first identify the primary online business model you want to follow.

How to Pick Your Online Business Model

With so many online business models to choose from, it’s a challenge to pick just one to start with.

Try looking first at what appeals to you straight away.

• What stands out?
• Then think about whether you already have the skills or whether you will need to learn them.
•  Is there anyone you can easily outsource to if you don’t have the skills yourself?
•  How much will it cost to implement this business model?
• Do you have the funds?

Once you’ve answered these questions, just pick a business model and run with it.

There are millions of business models to chose from, and you may already have one in mind or have one  that you have committed to. If not (or if you have decided you need to change your focus) here are 7 of the most popular online business models.

1. AdSense Site

AdSense sites are very popular with people that want a business model that is relatively simple and easy to implement. These sites usually consist of a blog or other type of website with many pages of content that is added to consistently. In order to be successful with an AdSense site, it’s important to rank well in the search engines for many long-tail keywords and to drive a lot of traffic to the site. These sites were extremely popular in the early days of the internet.  With the advent of Google Panda and Google Penguin, then these sites are much harder to make profitable.. Think carefully if you are looking to chose this business model, and whilst it’s impossible to future proof your site, you will need to have an exit strategy in place and know what both success and failure look like.

2. Affiliate Marketing

Affiliate marketers sell other people’s products and then take a commission on the sale. Business models for affiliate marketers might consist of an ecommerce site, mini-sites on a small niche, one-page sites for a specific product. You can even sell affiliate products on Facebook pages and by using YouTube to drive traffic to an affiliate offer. The most common method affiliate marketers use is building a list so they can sell other products to the list recipients over and over.

If you are based in the EU this has just become really tough. The EU Cookie Law means that you have to obtain consent prior to downloading your cookies. Affiliate marketing just got that bit harder.

3. Infoproducts

Many bloggers have made their fortunes creating and selling their own digital infoproducts. These might include writing ebooks and guides, creating software, designing graphics, shooting informational videos and delivering ecourses. Most infoproduct sellers expand their income by recruiting affiliates to help.

4. Ecommerce Sites

An ecommerce site is an online store where you sell either your own products, drop-ship products from other vendors, or sell products as an affiliate. They can be a little more difficult to rank in search engines due to the lack of consistent, fresh content. However, good keyword research, SEO, and an active blog can in some instances make up for that. Your ability to drive traffic to the site will be a key part in building a successful ecommerce site.

5. Provide Services

One of the quickest ways to make money online is to offer your services through freelance sites and your blog. You can write articles and ebooks, design graphics, sell your programming skills, or charge for virtual assistant services. You are limited by the amount of hours that you can physically work. If you have a great deal of experience in one area, you can also sell coaching services which leads nicely into…

6. Membership Sites

A membership site requires customers to sign up for a recurring payment in exchange for regularly provided content. Membership sites can be ongoing or a specified length of time. They might involve regular newsletters, your own coaching services etc. It’s certainly attractive to know you’ll earn a regular income each month. The downside is these sites take a lot of energy to maintain. For my clients I always insist they share the workload with someone. A membership site being run by just one person will have it’s growth limited – there is only so much one person can do.

7. Flipping Sites

Some marketers love the process of building sites, so they just focus on buying or building sites, then selling them. There are auction sites that specialise in this type of model.

While you may need to do some more research to get a good grasp of the details and understand what’s involved in each model, you need to make a decision sooner rather than later. You’ll never make any money online if you don’t just dive in and get moving. So pick an online business model that appeals to you, put the blinders on and move ahead.

source: http://www.saraharrow.co.uk/how-to-chose-a-online-business-model-will-work-for-you/